You’ve probably been asked to be more “data-driven.”
But what does that mean? Where do you start? The value of data is not in the numbers. The value of data comes from making decisions and taking action. That’s where you need to focus.
Having more data doesn’t necessarily make you a better decision-maker. In fact, excess data may be slowing you down. You don’t need more data; you need the right data. More importantly, you need to use it!
Data-driven organizations focus on data.
Decision-driven organizations turn data into action.
This book provides eight simple tips on how to shift from being data-driven to being decision-driven.

